Ad Information

Information for Advertisers

Page Views and Visitor Statistics

1 Unique Visit Equals 2 Page Views
570,000 Page Views in 2000
1,300,000 Page Views in 2001
2,200,000 Page Views in 2002
2,900,000 Page Views in 2003
4,900,000 Page Views in 2004
6,460,000 Page Views in 2005
8,790,000 Page Views in 2006
11,600,000 Page Views in 2007

Graph showing pageviews.

Advertisement content for this web site should be related to fishing activities. For example:

Rods
Reels
Lures
Baits
Boats
Places
Maps
Guide Services

Comparison of Print Media Advertising to Internet Advertising

Advertising on www.saltwatertides.com provides a significant brand awareness opportunity compared to regular print media advertisement. First, every page a visitor to www.saltwatertides.com sees would have your advertisement. Print media has your advertisement on one page out of hundreds of pages (see table).

Secondly, at www.saltwatertides.com there is limited space for advertisements thus there will be only 1 or 2 advertisers. Print media survives by having as many advertisements as possible. Your advertisement can get lost in the literally hundreds of advertisements print media thrives on (see table).

Thirdly, print media will in general always have your competitors advertisements (see table). With only one or two advertisement spaces on www.saltwatertides.com, you will NOT have a competitor advertising at the same time.

Fourth, only www.saltwatertides.com can allow you to have your advertisement linked to your website. Our visitors are an easy mouse click away from your website.

(1) All data from June 2000 issues of Florida Sportsman, Saltwater Sportsman, and Field & Stream. (2) Totals exclude the following sections: Florida Sportsman (Action Spotter), Saltwater Sportsman (The Traveling Fisherman), and Field & Stream (The Classified Guide). (3) Expected usage of www.saltwatertides.com would entail 4 different pages: home page (index.html), region selection page (pickpred.html), location selection page (e.g. texassites.html), and tide prediction result page (e.g. gulfcoast.cgi).
Advertisements (1)	saltwatertides.com	Florida Sportsman	Saltwater Sportsman	Field & Stream
Total(2)	1 or 2	194	107	46
Lure	No Competitors	10	2	0
Reel	No Competitors	7	4	0
Line	No Competitors	6	6	0
Rod	No Competitors	7	2	0
Hook	No Competitors	3	1	0
Sunglasses	No Competitors	6	2	0

Total Pages	4(3)	232	146	114

Advertisement Format and Rates

Banner advertisement should be 468 pixels wide and 60 pixels tall. Smaller advertisements will be accepted.
Banner advertisement should be in either (Compuserve) GIF89a or JPEG format.
Banner advertisement should be 20 KBytes or less for a static ad and 30 KBytes or less for an animated ad.
Banner advertisements will be accepted that allow a viewer to "click through" to the advertiser's web site.
Banner advertisements can be on all the webpages or only on a few select pages (e.g. Oregon).
Banner advertisement rates are $1.00 per 1000 page views for fishing related products.
Banner advertisement rates are $1.50 per 1000 page views for products like real estate, hotels, etc.

If you have any questions contact Tide High and Low, Inc. at, email: webmaster2@saltwatertides.com

Information for Advertisers

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